Direct Mail Postcards
The rule of 7 is based on the marketing principle that customers need to see your brand at least 7 times before they commit to a purchase decision. This concept has been around since the 1930s when movie studios first coined the approach. These studios realized that they needed to expose spectators to advertising materials an average of 7 times before they committed to a trip to the movie theatre. The marketing principle took off from there and is still being used by brands around the world to this day.
The marketing rule of 7 is not an exact science. It’s not it case of exposing your brand to consumers exactly 7 times in order to generate guaranteed sales. It’s more about enhancing the visibility of your brand or products. The more times a consumer interacts with your brand, the more memorable it will become, and the more likely you are to build brand trust and credibility.
This is especially true in the modern world where consumers are constantly bombarded with information. If you can create 7 memorable brand experiences and target the right people, then it will be much easier to stand out from your competitors.
The best thing about this marketing principle is that it can be applied to any business. The strategies you use don’t matter so much; what’s important is that you maintain brand visibility and create positive interactions that reflect well on your brand.
The images below are just placeholders at this time. Exact templates to come. Custom brand template options available.
Just Sold Postcards
Postcards
KW’s ‘Just Sold’ Postcards dynamically convert your recently sold real estate listings into productive neighborhood lead farming using smart prospecting. These postcards proactively generate listing and buyer leads while establishing a reliable source for potential clients. The consistent success of real estate postcards in generating new leads makes them an indispensable tool for your smart plans.
Just Listed Postcards
Postcards
KW’s ‘Just Listed’ Postcards dynamically convert your listings into productive neighborhood lead farming using smart prospecting. These postcards proactively generate listing and buyer leads while establishing a reliable source for potential clients. The consistent success of real estate postcards in generating new leads makes them an indispensable tool for your smart plans.
Open House Postcards
Postcards
KW’s ‘Open House’ Postcards convert your listings into productive neighborhood lead farming using smart prospecting. These postcards proactively generate listing and buyer leads while establishing a reliable source for potential clients. The consistent success of real estate postcards in generating new leads makes them an indispensable tool for your smart plans.
Market Updates News
Postcards
KW’s ‘Market Update’ Postcards are used in productive neighborhood lead farming using smart prospecting. These postcards proactively generate listing and buyer leads while establishing a reliable source for potential clients. The consistent success of real estate postcards in generating new leads makes them an indispensable tool for your smart plans.
Seasonal Branding
Postcards
KW ELITE’s ‘Seasonal Branding’ Postcards are used in productive neighborhood lead farming using smart prospecting. These postcards proactively generate listing and buyer leads while establishing a reliable source for potential clients. The consistent success of real estate postcards in generating new leads makes them an indispensable tool for your smart plans.
